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Allison Smith (she/her) is a multidisciplinary designer based in Chicago, IL. She has worked with governmental agencies, businesses, and non-profit organizations, honing her ability to center audiences and their lived experiences.
Currently designing at a5 Branding & Digital. Previously at Banyan Communications and freelancing at Kareracter Creative Studio.
NOTABLE CLIENTS
Centers for Disease Control and Prevention / Last Mile Health / Spelman College / Creme Collective / Emory University With Kareracter Creative Studio / Therapy for Black Girls / Poetry Foundation / Mielle Cares / Chicago Foundation for Women / Arts Alliance Illinois
01 a5 DIGITAL AND BRANDING 2026
02 KAREACTER 2025
03 BANYAN COMMUNICATIONS 2021-2025
04 Golin 2020-2021
LinkedIn
Resume / CV
allison @ helloallieaura.com
04 GA ALCOHOL PREVENTION004-2025
GA ALCOHOL PREVENTION
DELIVERABLE, CONCEPT DESIGN
ROLE, LEAD DESIGNER
YEAR, 2025
Visual identity for a social media campaign created and funded by the Georgia Department of Behavioral Health and Developmental Disabilities. This campaign’s focus was to reduce alcohol misuse and addiction amongst a wide audience of Georgia residents from ages 18 to 65. The direction for this campaign was grounded in insights received from a series of focus groups.
To meet the challenge of developing a style that would appeal to both younger and older audiences, I used basic shapes, a readable typeface, and vibrant colors. Feelings around shame were verbalized throughout focus groups, so I prioritized avoiding colors or images that might induce guilt or stigmatize particular subsets of people.