Allison Smith (she/her) is a multidisciplinary designer based in Chicago, IL. She has worked with governmental agencies, businesses, and non-profit organizations, honing her ability to center audiences and their lived experiences.
Currently freelancing at Kareracter Creative Studio and previously at Banyan Communications.
NOTABLE CLIENTS
Centers for Disease Control and Prevention / Last Mile Health / Spelman College With Kareracter Creative Studio / Therapy for Black Girls / Poetry Foundation / Mielle Cares / Chicago Foundation for Women / Arts Alliance Illinois
01 Kareracter 2025
02 Banyan Communications 2021-2025
03 Golin 2020-2021
LinkedIn
Resume / CV
allison @ helloallieaura.com
04 GA ALCOHOL PREVENTION004-2025
GA ALCOHOL PREVENTION
DELIVERABLE, CONCEPT DESIGN
ROLE, LEAD DESIGNER
YEAR, 2025
Visual identity for a social media campaign created and funded by the Georgia Department of Behavioral Health and Developmental Disabilities. This campaign’s focus was to reduce alcohol misuse and addiction amongst a wide audience of Georgia residents from ages 18 to 65. The direction for this campaign was grounded in insights received from a series of focus groups.
To meet the challenge of developing a style that would appeal to both younger and older audiences, I used basic shapes, a readable typeface, and vibrant colors. Feelings around shame were verbalized throughout focus groups, so I prioritized avoiding colors or images that might induce guilt or stigmatize particular subsets of people.