League of Their Own
Background
Founded by UIC track alum, Paige Crawford, League of Their Own (LOTO) is a Chicago-based organization that connects and empowers womxn from all backgrounds through recreational sports and community-based activities. League of Their Own creates safe spaces for all bodies to embrace what it means to be and feel well.
Task
I consistently develop social media assets that are simple and nostalgic. Exploring variations in look and feel is encouraged by the founder.
Approach
Drawing on inspiration from the Olympic games and professional sports posters, I collaborate with Paige on ways to create engaging assets that will perform well on social media.
Result